Nike (M)
Concept Innovator. Consumer Insights Researcher. Lead Apparel Designer.
There is no finish line - especially for mothers. This collection of apparel was innovated and designed to support the journey of motherhood from pre-conception, pregnancy, and post-natal. We spent three years obsessing over every detail to create this four-piece collection. Designed for mothers, by mothers, it puts comfort, sustainability, support, and functionality first—without compromising on style. Every piece grows with her, adapting as her body changes—so her pre-pregnancy size will see her from first bump to baby and beyond.
This collection started from a place of love, a desire to support the motherhood journey, and provide access to sport. Nike (M) was created by mothers for mothers. Innovating on this collection from the inception of the idea through product design to the final communications and brand story was soul-filling and invigorating work. I’m grateful for the collective genius of my teammates that brought this collection to life and humbled by the incredibly positive response of women wearing these pieces.
What If..
It all begins with an idea. This one started as a simple conversation between three women and a “what if…” statement. “What if we created Nike’s Maternity collection.” The rest as they say, is history.
More than 9 months
For this collection, the team studied more than 150,000 body scans, worked closely with 30 elite and amateur athletes, and harnessed all of Nike’s scientific and engineering innovation and expertise to create clothes with enough stretch and recovery, comfort, and style to satisfy the most discerning mother-to-be. Motherhood is a marathon - its entire journey is 2-3 years per pregnancy. Each Nike (M) piece is crafted to meet a woman where she is along the journey and let her continue to be her authentic, stylish self.
The Toughest Athletes
Pregnancy is the ultimate endurance test. A marathon measured in months, not miles. Some days you feel powerful. Other days, you don't. But you keep going; because you're a mother. And mothers are the toughest athletes there are.
The Process
Inspired by everyday and elite athletes* experiences, I crafted designs using sketches, CLO 3D animations, and Illustrator lineart, transforming ideas into a comprehensive wearable collection. Each iteration explored design, fit, and function and delivered silhouettes with clean style lines, performance materials, and a complementary fit of the changing physique and lifestyle needed throughout the motherhood journey.
*If you have a body you're an athlete (Nike)
The Research
Through human-centered design thinking, data research and extensive wear-testing we created the foundational knowledge base of her personal wants, physical changes, and scientific data points needed to create this collection.
The Collection
The Bra
Designed with discrete layers to make timeouts for feeding or pumping a bit easier, with a special moisture-managing fabric for nursing. An adjustable slider on the band helps give you room to personalize your fit.
The first-ever Nike sports bra for pregnancy and nursing offers medium support—giving you the confidence to do everything from yoga to gym workouts.
The Legging
These super-soft, super-stretchy tights are made with a zonal fabric that grows with you, from bump to baby and beyond. Roll the waistband over your bump for a supported feel or fold it down for a relaxed fit.
Supporting mama and the earth this legging is made with at least 75% recycled polyester fibers.
The Tank
Designed to fit like a second skin. Made extra-long, in a four-way stretch material, this tank will fit you comfortably from your first trimester to your fourth, covering your full bump—no matter the size. For those private nursing moments, a scoop neckline gives you easy access.
Supporting mama and the earth this tank is made with at least 75% recycled polyester fibers.
The Pullover
This reversible top is made of a soft material that'll keep you comfy the whole way through your motherhood journey. Wear it with the split hem forwards for discreet nursing moments with your star player. When it's time to move, reverse it for extra coverage.
Supporting mama and the earth this pullover is made with at least 75% recycled polyester fibers.
Unprecedented.
The launch of Nike (M) with media worldwide, drove the powerful narrative of how Nike is listening, learning and innovating through inclusive design.
In 24 hours the leggings sold out in combination with over 50% global sell through the entire collection. In the first 4 days Nike News received +30k page views, and the energy of the collection continually grows, receiving product reviews ratings above 4.5 stars.
Motherhood is a new stage – not a stop – in a woman’s sport journey.
Fun Fact
I was also pregnant while innovating this collection, enabling me to experience the full motherhood journey and each piece first hand.
pictured at 39 weeks and 26 weeks
*images, copy, and videos courtesy of Nike Inc. in collaboration with Photographer – Cass Bird, Nike athletes / Talent – Michelle Wie, Perri Edwards, Ona Carbonell, Marz Lovejoy, Jeneil Williams, Rachel Tran, pregnancy choreography trainer – Jane Wake, Instagram and Google Images