Evolving ideas into realities

creative collaboration and design direction

Creating positive impact through empowering and holistic experiences

Fusing human-centered design/system thinking, and strategy, I craft products that enable authentic and holistic experiences.

  • I transform ideas into realities through optimally designed products and experiences.

  • I bring clarity and strategy into ambiguous environments.

  • I uncover untapped markets and envision comprehensive product systems for positive change.

Driven by a constant curiosity and a passion to create, I have transformed bold ideas and visions into impactful realities for some of the world's most influential global companies, leaving a lasting mark on their success.

My experience is multidimensional and intersectional, which allows me to work seamlessly with different perspectives, regions, and job functions while leveraging deep expertise in Creative and Strategic Direction, Product Innovation, and Digital and Physical Experiences.

I believe in a holistic approach, leaning into imagination and actively applying effective, connected, integrated, and ethical solutions that move the world forward, creating a more meaningful, beautiful future.

With a proven track record of creating comprehensive solutions that meet global consumer needs in product design, digital experience, consumer insights research, sustainability, and wellness - I bring a unique and reassuring perspective to every collaboration opportunity.

Let’s collaborate!